Being a reviewer for the last Siggraph 2010 has been a pleasure. If you work in the Academia being a reviewer is a normal part of your daily activities, since although you are not paid, the payment is implicitly included in your Academia salary besides giving you a plus in your CV for further scientific evaluations.
However, if you are working in the industry, it has a different meaning. You don't get paid either, it is not really worthy for your work since in your CV does not mean much for recruiters, your wife is upset for loosing time in something without any payment. From my point of view, it is done by the pleasure of reading and reviewing highly technical works. It gives you some sort of self-confidence.
I don't thing my boss cares if I am a SIGGRAPH reviewer or not, unlike the boss of normal academia researchers. But, still, you get a free and pretty mug as shown in the picture.
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